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1. You Spend a Third of Your Life Sleeping
You spend SO MUCH of your life sleeping - usually around 8 hours a day. That's 33.33333333% of your entire life - you don't dedicate that kind of time to ANYTHING ELSE IN YOUR LIFE. You probably work that much (at least) - but you probably only do that 5 days a week (and you still probably try to wear comfortable shoes and clothes and try to make your work conditions as nice as possible). You spend 8 hours a day - EVERY SINGLE DAY - sleeping in your bed. So why WOULDN'T you try to make that experience as comfy as you can?
2. The More You Sleep, The Longer You Live
You might have been reading that last section and scoffing - "8 hours a day? I WISH. Between work, chores, social stuff, and spending way too much time on the internet, I'm lucky to get 6 hours a night." And that's a mistake (except for the internet part - keep spending as much time on the internet as possible) - you NEED to get 8 hours of sleep per night. You'll be healthier, more productive, have a better mood - AND ACTUALLY LIVE LONGER. Yes - sleep deprivation has been linked to cancer, heart disease, and Alzheimer's. In short, you need to be sleeping more (and sleeping BETTER).
3. C'mon, Wouldn't It Be SO NICE To Feel Like You're Sleeping on a Cloud?
It took me a long time to come to terms with this, but here goes: bed sheets are hugely important in my life. You spend a huge chunk of your life sleeping in bed, so why not make that sleep EVEN BETTER by getting some comfy-as-hell sheets? It doesn't cost a ton, and you WILL notice the difference pretty much immediately. And once you do, you'll wonder why the hell you were sleeping on those crummy old sheets you got at Target 7 years ago.
And right now, you can get some brand new, insanely comfy sheets for $29.99 (40% off of their original $49.99 pricetag) and/or a pair of comfy pillows for only $37.99 (68% off of the original $119.99):