While the brainiacs over at Apple are busy patting themselves on the back about the iPhone 6, the Swedes over at IKEA are rolling out something even more impressive -- the BookBook. It's just like an iPhone 6, but made of paper, much larger, completely cordless, and doesn't have a screen that will crack if you so much as drop it on a down pillow. In fact, it's got no screen at all. You'd swear the BookBook was a catalog if there wasn't a blonde man telling you otherwise.
Nice job, IKEA. Now maybe look into some furniture instructions that have those things called "words" on the page.